Digital Outdoor Adsclients: Clear Channel Outdoor, Don Cardona, Activision, Flatrate Moving ...
Traditional Outdoor Ads
I started out by designing traditional print media such as 14' by 48' vynils, premieres, bus shelters etc. I worked with over 40 account executives. Besides designing ads from scratch, I also consulted their clients about proper outdoor ad design methods, corrected and modified their files when necessary.
Digital Outdoor Ads
Shortly after CCO LA launched its digital networks composed of LED boards, I switched from traditional outdoor to digital outdoor. LED boards were an entirely new product which offered exciting new opportunites and new design challenges that most creative agencies were unaware of. I consulted a number of agencies representing brands such as Warner Brothers, American Airlines, Boost Mobile, Subway and many others. I also troubleshot various issues ranging from daytime and nigttime visibility to color calibration and resolution concerns.
On this page you can see some of my own static designs. While some of these designs displayed on this page started out as speculative, all of them went up on the streets.