Unexpected - UPS (Spec)
Nick goes through his daily activities only to be faced with some unexpected challenges.
By portraying daily activities and introducing the "delivery notices" to situations where we don't expect them to be in, we believe that we stay away from showing package delivery in a negative light but still address the benefits of not having to deal with delivery notices in the first place. We strongly believe that the story will resonate well with the target audience and their feelings of anticipation and helplessness that was mentioned in the brief. You must be logged in to post comment.