Having aired nationally in the US on over 140 networks, this commercial aims to draw attention to San Diego Zoo’s conservation efforts.
Here is a quote from the agency’s, Poptent, blog:
“in the Fall of 2011, we ran a great assignment for the San Diego Zoo’s Global Wildlife Conservatory initiative. The brand purchased three moving videos from Selim Mete, Brett Slater, and Jonathan Pezza, and has since seen some staggering numbers related to the trafficking of the videos – to date the three purchased videos have had 412 million impressions nationwide (a $4+ million media value)! The spots been shown on 148 stations, including the CNN airport network, DIY, HGTV, the Cooking Channel, the Food Network, and the Travel Channel. These truly incredible figures are a testament to what can happen when a campaign meets beautifully executed concepts. The campaign will continue to air in top markets such as New York, Chicago, Philadelphia and San Francisco until the end of December.”
and the client, San Diego Zoo Global themselves
“Selim Mete’s “Bring Me Back” takes home the gold in our PSA contest! Thanks to all the filmmakers for their hard work and to you for your votes. We think Selim’s tear-jerker conveys the urgency of our mission in a simple, yet profound way. Watch out for his video on over 140 networks around the country…”